I work across business, product and experience to turn good ideas into solutions that find their people.
Understand the problem, the market and the people before deciding what to build or communicate.
Align product, business, marketing and creative so everyone works toward the same goal.
Turn strategy into messages, journeys and digital experiences that are clear, easy to use and memorable.
Read behavior and business results to know what worked, what to change and what to do next.
Value proposition, messaging and launch plans that connect business, market and audience.
Content strategy and campaigns that generate demand, learn from behavior and optimize spend.
Tracking, funnels and data connected to channels and sales, to understand what is happening and decide what to move.
Research, UX, journeys and digital products designed to reduce friction and increase adoption.
Each case covers its context, the problem to solve, what I did, what changed and what I learned along the way.
Research with entrepreneurs and families in the Bay of Sechura that defined the program's products: a storybook for schools and an e-learning training course.
Content strategy and paid media for one of Peru's most visited archaeological sites, measured against visits to the complex.
Demand with paid media and measurement toward bookings: social listening, paid campaigns, audiovisual production and the prospect's full journey.
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A full product cycle in an extended reality environment: market research, UX research, usability testing and product design.
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Conversion and usability for a toys and collectibles e-commerce: iterative improvements to navigation, filters and checkout, with CSAT as the goal.
Read the caseA food production company born from A Comer. A brand manual for digital, its first design system and a site you move through like a set.
View caseNoodles and pasta since 1950. A design system for its site and app, with photos and video recipes alongside Batan.
View caseI studied Marketing and Advertising and kept adding specializations in Product Management, UX Research, Enterprise Design Thinking and experience design. My career has changed along the way, but the question has always been the same: how to make an idea work once it reaches real people.
Leo Design Institute, Crea Inventiva and Foqus: advertising copy, campaigns and media production for consumer brands.
Webtilia and Paradero: content strategy, paid media and brand communications for SKF, Interbank, Sumaq Hotel, El Brujo and San Roque.
Krenova, Ayuda en Acción, TELUS International and Mathé: a team of 6, annual media budgets, campaigns for Grupo RPP, SGS and STIHL, and research for product design.
At Garez Co. I work as Product Marketer and bring all of it together: positioning, content and paid media, UX, design systems, websites and measurement, for Batan, Fideos El Triunfo, Dolce Capriccio and other brands.
Gonzalo Téllez